Hypodermic Syringe/needle theory
The hypodermic syringe theory is a theory that shows how much of an impact media can have on its audience. The theory suggests that the mass media could influence a very large group of people directly by ‘shooting’ or ‘injecting’ them with appropriate messages designed to trigger a desired response
A range of studies have been conducted in recent years in order to back the Hypodermic syringe theory. One of these studies was conducted when Orson Welles and the newly formed Mercury Theater group broadcasted their radio edition of H.G. Wells' "War of the Worlds." was interrupted with a new bulletin saying that Martians had begun an invasion of Earth in a place called Grover's Mill, New Jersey. Around one million people were influenced by this broadcast which clearly shows how influential media can be.
Media is developing every day. and new technology means that we live our lives around the media and technology. Below is also an example of how society can be changed due to what we see on our screens.
Grand theft auto is a game that is played all over the world. The game is know for its violence and controversial story lines. In the trailer it shows how violence is seen as an everyday act, as a player you are in full control of your actions. Having the ability to wonder around the city and kill innocent citizens. Despite the game being very popular it shows how much of an influence media and technology can have on its audience. Media is developing every day. and new technology means that we live our lives around the media and technology. Below is also an example of how society can be changed due to what we see on our screens.